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Hop Free Beer Madison

Modern brewing. Timeless Ingredients.

Hop Free is Beer Freedom.


Why Hop Free?


Beer is over 10,000 years old. But we drink a very different product than our ancestors did. In fact, the recipe for the majority of beer you drink today is rooted in old mandates from the German Protestant Church. Leftover archaic mandates due to immoral taxing practices. Feudal system anyone?

Flash forward to 2018.

None of the beer produced in the US is required to contain barley, water, yeast, and hops. And yet the beer industry relies on this outdated recipe - keeping our flavor profiles (and our taste buds) in a cage. We've taken the freedom to experiment with the 200+ different herbs that could favorably flavor beer. It is our right and our responsibility to cultivate integrity in experimentation, and uncage an industry shackled by historically-accepted styles and conventional ingredients. 

Our beer is an invitation to indulge in your creativity, reconnect with the natural world around you, and experience mind-blowing and limitless flavor potentials.

Why Hop Free?
Because Hop Free is Beer Freedom. 


Does Hop Free mean Gluten Free?

We're glad you asked. Our beer is hop free, but not barley or wheat free. The gluten in beer comes from malted barley and wheat. So at this time, we do not produce a gluten-free beer. But we never say never. 


Want to Carry/brew Herbiery Beer?


Are you a bar/restaurant/liquor store interested in carrying Herbiery? Or a brewery that wants to produce Herbiery beer? We'd love to collaborate & brew together. Let's talk beer, preferably while drinking a beer.

to set up a meeting. 

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About Herbiery

You can usually find Nick running 50 miles but when he’s not, you’ll find him cooking venison, sharing brews, crafting herbal salves, syrups, and salad dressings, or insatiably reading at the New Wine Cooperative house where he lives in Madison, WI. Nick has orbited Wisconsin his entire life, moving around the country fairly frequently since early childhood, but always returning to Wisconsin for family and friends. Madison quickly became a home. The Madison summers provide a backdrop of beautiful weather for Nick to play ultimate frisbee in the Madison Ultimate Frisbee Association (MUFA) leagues and the winters allow for long runs across and around the Hoth-like surface of the frozen lakes. Hop free beer wormed into Nick’s imagination when he was living in Homer, AK. It was there that he discovered the book, “Sacred and Herbal Healing Beers,” by Stephen Harrod Buhner. When a hopeful internet search for commercially available hop free beer ended in tears, Nick steeled himself to the task of producing these unique beverages himself. The labor bore fruit indeed when Nick first brewed a pilsner spiced with ginger and it veritably knocked his socks off and his parents’ socks too, whom he was living with after returning from Alaska. Throughout 2017: business plans were written, 15 unique beers were brewed and tested, and the operation soon to be known as Herbiery began.



You're invited!

 A seat at the table is waiting for you.

A seat at the table is waiting for you.

Tasting - Sat - Sept 29

Join Herbiery's Owner, Nick Ryan, at 3:00pm at the New Wine Cooperative House in Downtown Madison, WI to taste three distinct beers: a cinnamon Barleywine coming in at a whopping 14% (fingers crossed), a Dunkelweizen with no hops or herbs only malts, and an English Mild with Damiana.

 There's always time!

There's always time!

more events in time

Time marches on and thankfully so because beer needs lots of time to ferment and condition. More tasting events coming soon!

 Raw ingredients for a Märzen style beer.

Raw ingredients for a Märzen style beer.

future tastes, coming soon

Cinnamon sticks and a clove riddled orange, Autumn can't come soon enough! Look for these flavors and more at Fall tastings, right around the corner.


Get in touch


Questions, comments, general insights? Reach out.

Let's talk beer. Preferably while drinking a beer. 


Name *